No, We Don't Sell Backpacks
OSPRY is not Osprey. They make great packs. We make one script that tells you who's on your website. Here's how to tell us apart.
Mario Aldayuz
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Notes from the identity layer.
How we think about visitor identification, consent and privacy, and turning anonymous traffic into pipeline you can actually work.
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A Good Website Lead Is More Than a Work Email
A work email is one field, not a qualification decision. Keep identity evidence, business fit, stated interest and contact preferences separate.
Ospry Team
A 30-Day Visitor Identification Pilot With Clear Pass-or-Fail Criteria
Define a 30-day visitor identification pilot before starting. Set eligible records, match review, outcome windows, selected costs and proposed pass-or-fail gates.
Ospry Team
California's DROP Processing Starts: Questions to Ask Your Data Vendors
Use the start of DROP processing to ask data vendors concrete questions about applicability, request handling, deletion, suppression and connected records.
Ospry Team
One Person, Three Visits, Two CRM Records: Fixing Duplicate Leads
Resolve duplicate contacts without erasing the journey. Follow one fictional person through three visits, two CRM records and a careful reconciliation.
Ospry Team
The Anonymous Visitor Problem: Why Your Website Visitors Are Disappearing
Most visitors leave your website without a trace. Here is why it happens, what it costs you, and what you can do about it.
Sarah Montana
What an Identity Match Can Prove, and What It Cannot
A name beside a visit is only useful when you understand the evidence. Review match origin, confidence, record age, intent and permission before acting.
Ospry Team
Company-Level vs Person-Level Identification: What Is the Difference?
Knowing a company visited is helpful. Knowing the person can be even better. Here is how to think about both.
Mario Aldayuz
Privacy-First Visitor Identification: Doing It the Right Way
Knowing your visitors and respecting their privacy are not at odds. Here is how to do both.
Mario Aldayuz
Turn Anonymous Traffic Into Named Companies and People
Anonymous traffic is just a number until you can put a name to it. Here is what changes when you can.
Jordan Reyes