Bots, Buyers and Browser Privacy: What the New PACT Proposal Could Change
PACT proposes a more private way to establish trust in website requests. Keep access, identity and buying intent separate when reading the announcement.
Ospry Team
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Notes from the identity layer.
How we think about visitor identification, consent and privacy, and turning anonymous traffic into pipeline you can actually work.
#anonymous-traffic Clear filter
Prime Day Runs June 23-26. Is Your Own Store Ready for Comparison Shoppers?
Use the June 23-26 U.S. Prime Day event as a deadline to test your own product pages, offer terms, campaign links and purchase reporting.
Ospry Team
How to Read a Heatmap Without Mistaking Clicks for Demand
A busy heatmap can show interest, confusion or a broken interaction. Read the pattern against the visitor’s task before deciding what to change.
Ospry Team
Google Marketing Live 2026: What Small Teams Should Measure After the Click
Google’s May announcements raise a practical question for small teams: can you connect a campaign visit to a qualified conversation you can verify?
Ospry Team
Why Your Analytics and CRM Never Quite Agree
Visits, form submissions, contacts and opportunities count different things. Use a simple reconciliation to find the gaps that actually need fixing.
Mario Aldayuz
Company-Level vs Person-Level Identification: What Is the Difference?
Knowing a company visited is helpful. Knowing the person can be even better. Here is how to think about both.
Mario Aldayuz
Turn Anonymous Traffic Into Named Companies and People
Anonymous traffic is just a number until you can put a name to it. Here is what changes when you can.
Jordan Reyes
Most of Your Website Visitors Leave Without a Trace
Almost everyone who visits your site leaves without filling out a form. Here is why that happens, and what you can do about it.
Mario Aldayuz