How Agencies Add Recurring Revenue with Visitor Identification

Introduction

For agencies, visitor identification can be a simple way to add recurring revenue to the business.

And the best part? It doesn't require building anything new. You're not creating a new product. You're not hiring new people. You're simply adding an existing tool to your service offerings and earning commissions on every customer you refer.

In this post, I'll show you exactly how agencies are doing it, and how you can too.

The Agency Problem: Recurring Revenue

Let's face it: agency life is hard.

You win a client. You do great work. You deliver results. But then the project ends. And you have to start over with a new client.

Your revenue is unpredictable. Your workload fluctuates. Your profit margins are under constant pressure.

What agencies really want is recurring revenue. Predictable, month-to-month income that doesn't require winning a new client every month.

But creating recurring revenue is hard. You have to build a product. You have to hire people to support it. You have to deal with churn and retention.

Most agencies don't have the resources for that.

But what if there was a way to add recurring revenue without building anything new?

The Visitor Identification Opportunity for Agencies

Here's the opportunity: most of your clients' website visitors leave without ever identifying themselves.

They're spending money on ads to drive traffic. But almost everyone who visits just leaves. No email. No phone number. No way to follow up.

Your clients are losing potential revenue.

And they don't even know it.

This is where you come in.

You can offer visitor identification as a service. You identify their anonymous website visitors. You route the leads to their CRM. You help them close deals.

Your clients get a new revenue stream. You get recurring commissions. Everyone wins.

The Economics

Let's talk numbers. Everything below is an example, not a typical result. Plug in your own.

What Your Client Pays

Say, as an example, you charge a client $500/month for visitor identification. You set your own price.

What You Pay

You pay OSPRY per named person identified, starting at $0.36 each, from a prepaid wallet. There is no platform fee and no flat monthly fee.

OSPRY names 6 to 24 percent of unique human US visitors on a typical site, median around 11 percent, measured across our customers for the 30 days ending Aug 15, 2026. As an example, a client with 10,000 unique human US visitors a month, at an assumed 11 percent, would get about 1,100 named people.

Example: 1,100 named people x $0.36 each = $396 for the month, at the starting rate.

Your Margin

$500 (what the client pays) - $396 (what you pay) = $104/month margin per client in this example.

Your real margin depends on your price, your client's traffic, and their match rate. Run the numbers for each client before you quote.

Scale It Up

Now multiply that example margin by the number of clients you serve.

10 clients = $1,040/month in this example
20 clients = $2,080/month in this example
50 clients = $5,200/month in this example
100 clients = $10,400/month in this example

And there's no limit. You can serve as many clients as you want. The service scales automatically.

Why Agencies Love This

Beyond the economics, there are several reasons why agencies are excited about visitor identification.

Easy to Sell

Visitor identification sells itself. The ROI is so clear that prospects get excited immediately.

You don't have to convince them that it works. You just show them the math.

"Say your site gets 10,000 unique human US visitors a month. OSPRY names 6 to 24 percent of unique human US visitors on a typical site, median around 11 percent, measured across its customers for the 30 days ending Aug 15, 2026. At 11 percent, that's about 1,100 named people a month. What would it be worth to follow up with them?"

Then let the prospect plug in their own close rate and deal size.

Easy to Implement

Setup is one line of code in the client's site header.

You don't have to manage complex implementations. You don't have to hire technical staff. You don't have to deal with integration headaches.

Your clients can be live today.

Easy to Support

OSPRY handles most of the support. Your clients contact us if they have technical questions.

You just focus on the relationship and making sure they're seeing value.

You Set the Margin

Your margin is the gap between what you charge and what you pay OSPRY per named person. You set the price.

There is no platform fee, so you only pay for the people OSPRY names.

Recurring Revenue

This is the big one. Your clients pay you a monthly fee, every month, for as long as they're using the service.

That's predictable, recurring income. No more feast or famine.

Competitive Advantage

Most agencies don't offer visitor identification. So if you do, you're differentiated.

You're the agency that actually identifies your clients' anonymous visitors. You're the agency that helps them capture revenue they were losing.

That's a powerful positioning.

White-Label Option

If you want to rebrand it as your own service, you can. Your clients will see your branding, not OSPRY's.

This makes it feel like a proprietary service that only you offer.

How to Get Started

If you're ready to add visitor identification to your service stack, here's how to do it.

Step 1: Understand the Product

First, you need to understand what visitor identification is and how it works.

Watch the demo. Try it yourself. Read the case studies. Get familiar with the product so you can explain it confidently to your clients.

Step 2: Try It Yourself

Start free and test it on your own website or a client site.

See how many visitors get identified. See what the data looks like. See how it integrates with CRMs.

This hands-on experience will make you a much better salesperson.

Step 3: Create Your Pitch

Develop a simple pitch that you can use with clients.

Something like: "Your website gets X unique human US visitors per month. OSPRY names 6 to 24 percent of unique human US visitors on a typical site, median around 11 percent, measured across its customers for the 30 days ending Aug 15, 2026. That's roughly Y named people. At your close rate, that's Z additional revenue per month. The service costs [your price] per month. That's a [ROI]x return on investment."

Customize the numbers for each client, using their real traffic.

Step 4: Pitch to Your Existing Clients

Start with your existing clients. They already trust you. They already know you deliver results.

Send them an email or call them and pitch the service.

You'll be surprised how many say yes.

Step 5: Pitch to New Prospects

As you win new clients, pitch visitor identification as part of your service package.

It's a great way to differentiate yourself and add value from day one.

Step 6: Implement and Support

Once a client signs up, help them implement it.

Copy and paste the pixel code. Set up the CRM integration. Train their team on how to use the data.

Most of the support will come from OSPRY, but you should stay involved to make sure your client is seeing value.

Step 7: Expand

Once you have a few clients, expand to more.

You now have case studies and testimonials. You have proof that it works. You can pitch with confidence.

Pricing Strategies

You don't have to charge a flat monthly fee. Here are some alternative pricing strategies. All prices below are examples.

Fixed Price Model

Charge a fixed price regardless of volume. This is the simplest model.

For example, $500/month for any client, regardless of how many visitors they get.

Pros: Simple, easy to explain, predictable revenue.
Cons: You pay OSPRY per named person, so a high-volume client can cost you more than you charge.

Usage-Based Model

Charge based on the number of visitors identified.

For example, $0.45 per named person (vs. OSPRY's starting rate of $0.36 each).

Pros: Aligns your pricing with value delivered.
Cons: More complex to explain and manage.

Tiered Model

Offer different tiers based on volume. For example:

Starter: $300/month for up to 500 named people
Growth: $500/month for up to 1,000 named people
Enterprise: custom pricing for higher volume

Pros: Captures more value from high-volume clients.
Cons: More complex to manage.

Value-Based Model

Charge based on the value delivered to the client.

For example, if their average deal size is $10,000 and they close 10 new customers from identified visitors, that's $100,000 in new revenue. Charge them 5% of that = $5,000.

Pros: Aligns your pricing with the value you deliver.
Cons: Requires more trust and transparency with the client.

Common Objections & How to Handle Them

Objection: "My clients won't pay for this"

Response: "Let's look at the math with their own numbers. Say they get 10,000 unique human US visitors a month. OSPRY names 6 to 24 percent of unique human US visitors on a typical site, median around 11 percent, measured across its customers for the 30 days ending Aug 15, 2026. At 11 percent, that's about 1,100 named people a month. Multiply that by their own close rate and deal size, then compare it to what you charge."

Objection: "It's too technical for my team"

Response: "It's actually very simple. The pixel is one line of code in the site header. The CRM integration is straightforward. OSPRY handles all the technical support. Your job is just to manage the relationship and make sure your client is seeing value."

Objection: "I don't know how to pitch it"

Response: "Here's a simple pitch: Your website gets X unique human US visitors per month. OSPRY names 6 to 24 percent of them on a typical site, median around 11 percent, measured across its customers for the 30 days ending Aug 15, 2026. That's roughly Y named people. At your close rate, that's Z additional revenue per month. The service costs [your price] per month. That's a [ROI]x return on investment."

Objection: "I'm worried about support"

Response: "OSPRY provides first-line support. If your client has technical questions, they can contact OSPRY directly. Your job is to manage the relationship and make sure they're seeing value. We'll help you every step of the way."

Objection: "Can I white-label it?"

Response: "Yes. With OSPRY's agency white-label, you can rebrand OSPRY as your own service. Your clients will see your branding, not ours. This makes it feel like a proprietary service that only you offer."

Maximizing Your Revenue

Once you have a few clients, here are some ways to maximize your revenue.

Upsell to Existing Clients

Your existing clients probably don't know about visitor identification. Pitch it to them.

You already have a relationship. They already trust you. This is an easy upsell.

Bundle with Other Services

Bundle visitor identification with your other services.

If you offer SEO, bundle it with visitor identification. If you offer paid ads, bundle it with visitor identification.

This increases the perceived value and makes it easier to sell.

Create Case Studies

Document the results you're getting for your clients.

"Client A: [X] named people in the first month, [Y] meetings booked, [Z] in closed revenue."

Use these case studies to sell to new prospects.

Build a Referral Program

Offer a referral commission to clients who refer other businesses to you.

For example: "If you refer a client to us, we'll give you 10% off your monthly fee."

This incentivizes your clients to spread the word.

Expand to Reseller Model

Once you have a few clients, consider becoming a reseller.

Resell OSPRY to your clients under your own brand, at a markup.

This increases your margins even more.

Conclusion

Visitor identification is one of the easiest ways for agencies to add high-margin recurring revenue.

The economics are compelling. The product is easy to sell. The implementation is simple. The support is straightforward.

The question is: are you going to add it to your service stack?

Ready to Add Recurring Revenue?

Join the OSPRY Partner Program and start earning commissions on every customer you refer.

20% recurring commission.

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Questions? Email us at partners@ospry.ai or visit ospry.ai.

About OSPRY

OSPRY is a visitor identification and data resolution platform that helps businesses identify anonymous website visitors in real-time. We work with agencies, consultants, and resellers to help them add high-margin recurring revenue to their business.

Learn more at ospry.ai.