Send your identified visitors to Facebook and Instagram.
Facebook Custom Audience visitor identification: identify your inbound and handle consent today, then, coming soon, land them in your Meta Custom Audiences automatically on Facebook and Instagram.
From anonymous visit to Meta Custom Audiences.
Identify your visitors (today)
Drop in one snippet and turn anonymous US traffic into named people and companies.
Handle consent automatically (today)
Our built-in consent management platform gates identification, so only consented visitors are processed.
Sync to Meta Custom Audiences (coming soon)
When audience-based marketing ships, matched audiences will land in Meta automatically, with consent already handled.
A simpler way to retarget on Meta.
Retarget the people who already visited
Stop paying to reach cold audiences. Build retargeting audiences from your own identified visitors.
- Person and company-level matches
- Refreshed continuously as new visitors land
Consent handled for you
The built-in CMP keeps your retargeting clean, with domain exclusions and a visitor opt-out path.
- Consent-aware by design
- Built on the identity and consent you already have
Meta retargeting is coming soon.
Start identifying your visitors and handling consent today. Audience-based retargeting is coming soon as a paid add-on.