The identity layer your stack is missing.
Your attribution tool, funnel builder, CRM, and ad platforms are excellent, and every one of them only acts on the people who already raised their hand. That is roughly 5 percent of your traffic. OSPRY names the other 95 percent, the people who browsed your pricing page and left without a form, and feeds them into the tools you already run.
OSPRY sits across the whole loop.
Spend drives traffic; your tools capture, measure, nurture, and close the few who convert. OSPRY is the identity layer that names the anonymous traffic so every other stage has more people to act on.
Drive traffic
Your ad platforms bring the clicks. OSPRY names the click, and (coming soon) takes identified, consented audiences back for retargeting.
Capture and convert
Funnel and page builders turn opt-ins into sales. OSPRY de-anonymizes the 95 percent who browse and never opt in.
Measure and attribute
Attribution tools trace converted customers to their ad source. OSPRY surfaces the considerers who did not convert.
Nurture and follow up
Your ESP nurtures known contacts. OSPRY lights up a known contact the instant they click an email link, and adds new named people.
Outbound and activate
Sequencers send at scale. OSPRY drops warm, intent-backed, ICP-scored visitors into the top of the stack.
Consent layer
Usually missing. OSPRY includes a free white-label CMP that gates the whole loop so person-level data stays defensible.
Your attribution tool and OSPRY do different jobs.
Attribution tools | OSPRY source | |
|---|---|---|
| The job | Which ads and touchpoints made money | Who the anonymous visitors actually are |
| Acts on | People who converted or gave an email | The 95 percent who visited and left anonymous |
| Core output | Multi-touch ROAS and LTV by source | Named person (US) and company, AI brief, fit score |
| Layer | Measurement and truth | Identity and recovery |
| Feeds the ad platforms | Deduped conversion events | Identified, consented audiences (coming soon) |
Different jobs that coexist cleanly. OSPRY is the identity layer your measurement and execution tools were missing, not a replacement for them.
Four ways teams plug OSPRY in.
Recover the visitors your funnel could not convert.
Run your attribution tool to know which funnels and ads are profitable. Run OSPRY to recover the named people that same spend brought who never filled out a form, then send them to your follow-up tools.
- Attribution tells you what is profitable
- OSPRY hands you the named non-converters
- The same traffic produces more pipeline
Run identity as your own branded product.
Pair your white-labeled client operations with OSPRY on the Agency tier: white-labeled identity under your own brand, billed through your own Stripe, with a native HighLevel sync so identified visitors flow into each client CRM.
- White-label OSPRY on your own domain
- Sub-accounts and per-client reporting
- Native HighLevel sync into each client CRM
Fix list quality and timing.
Your sequencers handle send volume. OSPRY fixes the real bottleneck by feeding the top of the stack with people who were just on your site, identified, intent-backed, scored, and briefed.
- Warm, intent-backed people, not cold guesses
- Native connectors for Clay, Instantly, Smartlead, Apollo
- Known contacts light up the moment they return
Resolve the person, not just the account.
Where enterprise ABM suites stop at the account, OSPRY resolves the person (US) and captures their intent. Audience-based retargeting across Google, LinkedIn, Facebook, and TikTok is coming soon as a paid add-on.
- Person-level resolution, not account-only
- First-party intent on top of identity
- Native ad audiences coming soon
Add the identity layer your stack was missing.
Keep your attribution, funnel, and CRM. OSPRY names the anonymous traffic and feeds it into all of them.