The feed, plus everything you do with it.
RB2B is a strong single-feed person-level pixel for US traffic. OSPRY runs that calibre of feed plus a second provider, then adds first-party intent, AI sales briefs, a free consent platform, known-contact resolution, and agency reselling on top.
What RB2B is.
RB2B is a credit-based person-level identification pixel for US traffic that sends LinkedIn profiles and business emails into Slack and your integrations, with Hot Pages and ICP filtering. It is genuinely good at the one job it does. OSPRY is the value layer on top of feeds like it: a second provider for more coverage, a OSPRY-owned behavior and intent stream, AI briefs, a free consent platform, and the activation and reselling workflow a raw pixel does not include.
The full loop, not a single feature.
OSPRY turns the anonymous traffic you already paid for into named people and companies, captures what they actually did on your site, writes an AI sales brief on each one, and routes the best-fit people into the tools your team already uses. RB2B solves part of that picture; OSPRY owns the whole loop, with a free consent platform that keeps it defensible.
- A second identification provider for more coverage
- A OSPRY-owned first-party intent and behavior layer
- A built-in free consent management platform
- AI per-visitor sales briefs
OSPRY vs RB2B.
OSPRY Recommended source | RB2B Free / $79/mo Starter; Pro from $149/mo source | |
|---|---|---|
| Person-level identification (US) | US only | US only |
| Company-level identification | ||
| Multiple identification providers | ||
| First-party intent and behavior (built-in) | ||
| Free consent management platform | ||
| AI per-visitor sales brief | ||
| Known-contact resolution and on-site pop-ups | ||
| Native ABM ad audiences | Coming soon | |
| Agency white-label and reselling | Limited | |
| Self-serve, monthly, no annual lock |
Where OSPRY goes further.
- No second identification provider for more coverage
- No OSPRY-owned first-party intent and behavior layer
- No built-in free consent management platform
- No AI per-visitor sales briefs
- A second identification provider for more coverage
- A OSPRY-owned first-party intent and behavior layer
- A built-in free consent management platform
- AI per-visitor sales briefs
- Known-contact resolution with on-site pop-ups
- A full agency white-label product and Stripe rebilling
Where OSPRY pulls ahead of RB2B.
A second identification provider for more coverage
A OSPRY-owned first-party intent and behavior layer
A built-in free consent management platform
AI per-visitor sales briefs
Known-contact resolution with on-site pop-ups
A full agency white-label product and Stripe rebilling
OSPRY vs RB2B: common questions.
Is OSPRY a replacement for RB2B?
Think of it as the layer above a feed like RB2B. OSPRY runs that calibre of person-level US identification plus a second provider, then adds intent, AI briefs, consent, and routing. If you want the raw Slack alert and nothing else, a single pixel is simpler; if you want to act on the visitor, OSPRY is the workflow.
Does OSPRY identify people in the US like RB2B?
Yes. Person-level identification is US-only for both, by compliance design. Outside the US, OSPRY identifies the company.
Sources and fine print
- Where RB2B wins: RB2B is fast, focused, and well-loved for its Slack-first person-level alerts, with a generous free tier and SOC 2 Type II.
- RB2B pricing rb2b.com/pricing
- Person-level identification is US-only; outside the US, OSPRY identifies companies. OSPRY resells best-in-class identification feeds and owns the layer above them; it does not claim to own the identity graph.
- Competitor pricing and features change often; every figure here links to the vendor source. Verify before quoting.
See who is on your site, then act on it.
OSPRY identifies your visitors, enriches them, and routes the best-fit people where your team already works.