A GTM product, not an enterprise identity graph.
LiveIntent, now part of Zeta, is an enterprise email and identity-graph play sold on CPM and annual deals. OSPRY is a self-serve website-visitor identification and activation loop, with a free consent platform, for founders, GTM teams, and agencies.
What LiveIntent is.
LiveIntent built a large hashed-email identity graph for people-based email marketing and cross-channel addressability, and is now integrated into the Zeta Marketing Platform after Zeta acquired it in 2024. It is enterprise-sold and email-centric, not a website de-anonymization pixel. Treat it as a reference point on identity-graph scale rather than a head-to-head competitor: OSPRY serves a different buyer with a self-serve, person-level visitor-ID loop.
The full loop, not a single feature.
OSPRY turns the anonymous traffic you already paid for into named people and companies, captures what they actually did on your site, writes an AI sales brief on each one, and routes the best-fit people into the tools your team already uses. LiveIntent solves part of that picture; OSPRY owns the whole loop, with a free consent platform that keeps it defensible.
- A self-serve, pay-per-named-person path with no enterprise contract
- Deterministic person-level website-visitor identification in the US
- A built-in free consent management platform
- An OSPRY-owned first-party intent and behavior layer
OSPRY vs LiveIntent.
OSPRY Recommended source | LiveIntent Enterprise CPM reported $5K to $50K+/yr source | |
|---|---|---|
| Person-level identification (US) | US only | Email graph |
| Company-level identification | Limited | |
| Multiple identification providers | ||
| First-party intent and behavior (built-in) | ||
| Free consent management platform | ||
| AI per-visitor sales brief | ||
| Known-contact resolution and on-site pop-ups | ||
| Native ABM ad audiences | Coming soon | |
| Agency white-label and reselling | ||
| Self-serve, pay per named person, no annual lock |
Where OSPRY goes further.
- No self-serve, pay-per-named-person path with no enterprise contract
- No deterministic person-level website-visitor identification in the US
- No built-in free consent management platform
- No OSPRY-owned first-party intent and behavior layer
- A self-serve, pay-per-named-person path with no enterprise contract
- Deterministic person-level website-visitor identification in the US
- A built-in free consent management platform
- An OSPRY-owned first-party intent and behavior layer
- Agency white-label and Stripe rebilling
Where OSPRY pulls ahead of LiveIntent.
A self-serve, pay-per-named-person path with no enterprise contract
Deterministic person-level website-visitor identification in the US
A built-in free consent management platform
An OSPRY-owned first-party intent and behavior layer
Agency white-label and Stripe rebilling
OSPRY vs LiveIntent: common questions.
Is OSPRY a good alternative to LiveIntent?
Yes. OSPRY covers the same core job, turning anonymous website visitors into people and companies you can act on, and adds a free consent platform, a first-party intent layer, AI sales briefs, and agency reselling. LiveIntent, as part of Zeta, has identity-graph scale (hundreds of millions of hashed emails) and enterprise people-based advertising reach that a self-serve tool does not match.
How is OSPRY different from LiveIntent on price?
LiveIntent lists at Enterprise CPM (reported $5K to $50K+/yr). OSPRY has no platform fee: you prepay a wallet and pay one per-lead rate, locked at your first purchase, starting at $0.36.
Does OSPRY identify people or just companies?
Both. Company-level identification works worldwide; person-level identification is US-only by compliance design, with named contact, work email, LinkedIn, and title.
Sources and fine print
- Where LiveIntent wins: LiveIntent, as part of Zeta, has identity-graph scale (hundreds of millions of hashed emails) and enterprise people-based advertising reach that a self-serve tool does not match.
- LiveIntent (now a Zeta Global company) liveintent.com
- Zeta Global acquisition of LiveIntent (Oct 2024) investors.zetaglobal.com
- Person-level identification is US-only; outside the US, OSPRY identifies companies. OSPRY resells best-in-class identification feeds and owns the layer above them; it does not claim to own the identity graph.
- Competitor pricing and features change often; every figure here links to the vendor source. Verify before quoting.
See who is on your site, then act on it.
OSPRY identifies your visitors, enriches them, and routes the best-fit people where your team already works.