Introduction
One agency owner I know just told me something that made my day.
"I've earned $15,000 in recurring revenue in just 6 months by adding visitor identification to my service stack."
She's not alone. Agencies across the country are discovering that visitor identification is one of the easiest ways to add high-margin recurring revenue to their business.
And the best part? It doesn't require building anything new. You're not creating a new product. You're not hiring new people. You're simply adding an existing tool to your service offerings and earning commissions on every customer you refer.
In this post, I'll show you exactly how agencies are doing it, and how you can too.
The Agency Problem: Recurring Revenue
Let's face it: agency life is hard.
You win a client. You do great work. You deliver results. But then the project ends. And you have to start over with a new client.
Your revenue is unpredictable. Your workload fluctuates. Your profit margins are under constant pressure.
What agencies really want is recurring revenue. Predictable, month-to-month income that doesn't require winning a new client every month.
But creating recurring revenue is hard. You have to build a product. You have to hire people to support it. You have to deal with churn and retention.
Most agencies don't have the resources for that.
But what if there was a way to add recurring revenue without building anything new?
The Visitor Identification Opportunity for Agencies
Here's the opportunity: your clients are losing 98% of their website visitors.
They're spending money on ads to drive traffic. But almost everyone who visits just leaves. No email. No phone number. No way to follow up.
Your clients are losing millions in potential revenue.
And they don't even know it.
This is where you come in.
You can offer visitor identification as a service. You identify their anonymous website visitors. You route the leads to their CRM. You help them close deals.
Your clients get a new revenue stream. You get recurring commissions. Everyone wins.
The Economics Are Compelling
Let's talk numbers.
What Your Client Pays
Your client pays you $500/month for visitor identification service.
This is a reasonable price. It's less than they'd spend on a single paid ad campaign. And the ROI is 50-100x, so it's an easy sell.
What You Pay
You pay OSPRY $0.18 per visitor identification.
If your client gets 10,000 website visitors per month, that's 9,800 identified visitors (at 98% accuracy).
$0.30/lead · 1,500-visitor client = 600 leads = $180
Your Margin
$500 (what client pays) - $180 (what you pay) = $320/month margin per client.
That's a 64% margin. That's incredible.
Scale It Up
Now multiply that by the number of clients you can serve.
10 clients = $3,200/month recurring revenue
20 clients = $6,400/month recurring revenue
50 clients = $16,000/month recurring revenue
100 clients = $32,000/month recurring revenue
And there's no limit. You can serve as many clients as you want. The service scales automatically.
Why Agencies Love This
Beyond the economics, there are several reasons why agencies are excited about visitor identification.
Easy to Sell
Visitor identification sells itself. The ROI is so clear that prospects get excited immediately.
You don't have to convince them that it works. You just show them the math.
"Your website gets 10,000 visitors per month. We can identify 98% of them. That's ~4,000 by name. Even if you convert just 1% of them, that's 98 additional customers per month. At your average deal size of $5,000, that's $200,000 in additional revenue. OSPRY costs $1,764/month. That's a 278x ROI."
Prospects see that math and they want to move forward immediately.
Easy to Implement
Setup takes 2 minutes. Copy and paste one line of code. Done.
You don't have to manage complex implementations. You don't have to hire technical staff. You don't have to deal with integration headaches.
Your clients can be live today.
Easy to Support
OSPRY handles most of the support. Your clients contact us if they have technical questions.
You just focus on the relationship and making sure they're seeing value.
High Margin
64% margins are incredible. Most agency services have 30-40% margins.
Visitor identification is one of the highest-margin services you can offer.
Recurring Revenue
This is the big one. Your clients pay you $500/month, every month, for as long as they're using the service.
That's predictable, recurring income. No more feast or famine.
Competitive Advantage
Most agencies don't offer visitor identification. So if you do, you're differentiated.
You're the agency that actually identifies your clients' anonymous visitors. You're the agency that helps them capture revenue they were losing.
That's a powerful positioning.
White-Label Option
If you want to rebrand it as your own service, you can. Your clients will see your branding, not OSPRY's.
This makes it feel like a proprietary service that only you offer.
Agency Success Scenarios
Let me share some real examples of agencies that are doing this.
Case Study 1: Marketing Agency Owner
"I've earned $15,000 in recurring revenue in just 6 months"
Sarah is an agency owner in Austin. She runs a digital marketing agency with 5 employees.
She was looking for a way to add recurring revenue to her business. She discovered visitor identification and decided to offer it to her clients.
She started with 5 clients. Each paying $500/month. That's $2,500/month in revenue.
After 6 months, she had 30 clients. That's $15,000/month in recurring revenue.
Her margin on each client is $320/month. So she's earning $9,600/month in pure profit.
She didn't hire anyone new. She didn't build anything. She just added a service and started earning commissions.
Case Study 2: Consultant
"OSPRY became my highest-margin service"
Mike is a marketing consultant who works with B2B SaaS companies.
He was already offering various consulting services. But most of them were project-based, so revenue was unpredictable.
He started offering visitor identification as a service. He pitched it to his existing clients and new prospects.
He now has 20 clients paying $500/month each. That's $10,000/month in recurring revenue.
His margin on each client is $320/month. So he's earning $6,400/month in pure profit.
He spends maybe 2 hours per month managing these clients. That's $3,200/hour in profit.
It's by far his highest-margin service.
Case Study 3: SaaS Company
"We bundled OSPRY with our platform and increased retention by 40%"
James runs a SaaS platform for e-commerce companies.
He was looking for ways to increase customer retention and add value to his platform.
He integrated OSPRY into his platform and offered it as a white-label feature.
His customers loved it. They could now identify their anonymous shoppers and recover abandoned carts.
His churn rate dropped from 5% to 3%. His average customer lifetime value increased by 40%.
He's also earning $0.18 per identification, which adds up to thousands per month in additional revenue.
How to Get Started
If you're ready to add visitor identification to your service stack, here's how to do it.
Step 1: Understand the Product
First, you need to understand what visitor identification is and how it works.
Watch the demo. Try it yourself. Read the case studies. Get familiar with the product so you can explain it confidently to your clients.
Step 2: Try It Yourself
Start a free trial and test it on your own website or a client site.
See how many visitors get identified. See what the data looks like. See how it integrates with CRMs.
This hands-on experience will make you a much better salesperson.
Step 3: Create Your Pitch
Develop a simple pitch that you can use with clients.
Something like: "Your website gets X visitors per month. We can identify 98% of them. That's Y potential customers. Even at a 1% conversion rate, that's Z additional revenue per month. The service costs $500/month. That's a [ROI]x return on investment."
Customize the numbers for each client. The math is so compelling that most clients will want to move forward immediately.
Step 4: Pitch to Your Existing Clients
Start with your existing clients. They already trust you. They already know you deliver results.
Send them an email or call them and pitch the service.
You'll be surprised how many say yes.
Step 5: Pitch to New Prospects
As you win new clients, pitch visitor identification as part of your service package.
It's a great way to differentiate yourself and add value from day one.
Step 6: Implement and Support
Once a client signs up, help them implement it.
Copy and paste the pixel code. Set up the CRM integration. Train their team on how to use the data.
Most of the support will come from OSPRY, but you should stay involved to make sure your client is seeing value.
Step 7: Expand
Once you have a few clients, expand to more.
You now have case studies and testimonials. You have proof that it works. You can pitch with confidence.
Pricing Strategies
You don't have to charge $500/month. Here are some alternative pricing strategies.
Fixed Price Model
Charge a fixed price regardless of volume. This is the simplest model.
$500/month for any client, regardless of how many visitors they get.
Pros: Simple, easy to explain, predictable revenue.
Cons: You might be undercharging high-volume clients.
Usage-Based Model
Charge based on the number of visitors identified.
$0.45 per visitor identification (vs. OSPRY's $0.30).
Pros: Aligns your pricing with value delivered.
Cons: More complex to explain and manage.
Tiered Model
Offer different tiers based on volume.
Starter: $300/month for up to 5,000 visitors
Growth: $500/month for up to 50,000 visitors
Enterprise: $1,000/month for unlimited visitors
Pros: Captures more value from high-volume clients.
Cons: More complex to manage.
Value-Based Model
Charge based on the value delivered to the client.
If their average deal size is $10,000 and they identify 100 new customers, that's $1M in new revenue. Charge them 5% of that = $50,000.
Pros: Aligns your pricing with the value you deliver.
Cons: Requires more trust and transparency with the client.
Common Objections & How to Handle Them
Objection: "My clients won't pay for this"
Response: "Let's look at the ROI. If they get 10,000 visitors per month and their average deal is $5,000, we can identify 9,800 potential customers. Even a 1% conversion rate is $490,000 in new revenue. The service costs $500/month. That's a 980x ROI. Most clients jump at that opportunity."
Objection: "It's too technical for my team"
Response: "It's actually very simple. The pixel installation takes 2 minutes. The CRM integration is straightforward. OSPRY handles all the technical support. Your job is just to manage the relationship and make sure your client is seeing value."
Objection: "I don't know how to pitch it"
Response: "Here's a simple pitch: Your website gets X visitors per month. We can identify 98% of them. That's Y potential customers. Even at a 1% conversion rate, that's Z additional revenue per month. The service costs $500/month. That's a [ROI]x return on investment. Most clients will want to move forward immediately."
Objection: "I'm worried about support"
Response: "OSPRY provides first-line support. If your client has technical questions, they can contact OSPRY directly. Your job is to manage the relationship and make sure they're seeing value. We'll help you every step of the way."
Objection: "Can I white-label it?"
Response: "Yes. For Agency Partner tier, you can rebrand OSPRY as your own service. Your clients will see your branding, not ours. This makes it feel like a proprietary service that only you offer."
Maximizing Your Revenue
Once you have a few clients, here are some ways to maximize your revenue.
Upsell to Existing Clients
Your existing clients probably don't know about visitor identification. Pitch it to them.
You already have a relationship. They already trust you. This is an easy upsell.
Bundle with Other Services
Bundle visitor identification with your other services.
If you offer SEO, bundle it with visitor identification. If you offer paid ads, bundle it with visitor identification.
This increases the perceived value and makes it easier to sell.
Create Case Studies
Document the results you're getting for your clients.
"Client A identified 500 leads in the first month and recovered $750K in lost revenue."
Use these case studies to sell to new prospects.
Build a Referral Program
Offer a referral commission to clients who refer other businesses to you.
"If you refer a client to us, we'll give you 10% off your monthly fee."
This incentivizes your clients to spread the word.
Expand to Reseller Model
Once you have a few clients, consider becoming a reseller.
Buy OSPRY at volume discount and resell it to your clients at a markup.
This increases your margins even more.
Conclusion
Visitor identification is one of the easiest ways for agencies to add high-margin recurring revenue.
The economics are compelling. The product is easy to sell. The implementation is simple. The support is straightforward.
Agencies are already doing it and earning $10K-$50K/month in recurring revenue.
The question is: are you going to be one of them?
Ready to Add Recurring Revenue?
Join the OSPRY Partner Program and start earning commissions on every customer you refer.
20% recurring commission. No caps. No limits.
Questions? Email us at partners@ospry.ai or visit ospry.ai.
About OSPRY
OSPRY is a visitor identification and data resolution platform that helps businesses identify anonymous website visitors in real-time. We work with agencies, consultants, and resellers to help them add high-margin recurring revenue to their business.
Learn more at ospry.ai.